google & youtube Ads
What is a Sponsored Ad?
A sponsored ad is a paid ad which an
individual, small business or corporate can make use of to reach the desired audience and get new customers.
Types of Ad Campaigns
Search
Show your text ad on top when people search for relevant KEYWORDS on Google search
Display
Show your ads on all websites with image and text and get more clicks
Video
Show your ad on YouTube as an in-stream video & also on 3rd party on other websites and Apps tied-up with Google ads
Shopping
Show your products on top in Google search with shopping ad along with image, price and description
Audience Selection
Google Search
Keywords
Show ads to people who search for your products or services on Google search.
(E.g. Hair saloon in Hyderabad.)
Keyword, “Keyword”, [Keyword]
Google Search / Display/ Video
Demographics
- Age (18 to 65 Years)
- Gender (Male / Female)
- Location (Country / State / City / Area)
Topics
Your ad will show to all topics that match your targeting. We can add specific topics to narrow your targeting.
(Arts & Entertainment, Autos & Vehicles, Beauty & Fitness, Books & Literature, Business & Industrial, Food & Drink, Computers & Electronics, Finance, Games, Health, Hobbies & Leisure, Home & Garden, Internet & Telecom, Jobs & Education, Law & Government, News, People & Society, Pets & Animals, Property, Science, Shopping, Sports, Travel)
Placements
Google Search
Make use of keywords that are most relevant to get potential customers
Websites (Display Ads)
Show your ads on all websites that are tied up with Google. E.g. NDTV.com
YouTube
YouTube search results, YouTube videos, channel pages and YouTube homepage. You can use in stream and video discovery ads
3rd party Apps (Display Ads)
Show your ads on all Apps that are tied up with Google to display ads
Re-Marketing and Its Benefits
- We make use of cookies to re-target people who showed interest in your ads and show your ad again when they re-login on Facebook or come online on any website or an App tied up with Facebook or Google.
- Retargeting existing / interested customers gives 10x more conversion when compared to cold advertising and provides more value for your Money.